How To Use Performance Marketing Software For Ethical Data Collection
How To Use Performance Marketing Software For Ethical Data Collection
Blog Article
Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of e-commerce organizations are turning to server-side tracking as a method to boost their information collection processes. While it needs extra technical knowledge than regular GTM and may present added prices, it can cause greater accuracy and more trusted data
Pixel tracking utilizes a piece of code to register conversions on your web site. It's simple to establish and less susceptible to ad blockers.
1. Much more precise data
The conventional approach of tracking conversions on an internet site, utilizing pixels, is having problem with changing browser personal privacy plans. This implies that the data being sent out to Google Advertisements, Facebook Business Manager and other systems is much less precise than it should be.
Server-side monitoring is a much more protected option that aids to bypass these limitations, as it's loaded from your own domain name and treated as first-party code, meaning it's much less likely to be affected by advertisement blockers or various other safety and security measures. This gives a lot more accurate information and a much more complete image of individual journeys throughout channels.
In addition, this sort of tracking allows services to track conversions outside of the website, such as telephone call and in-store check outs, which can be difficult for pixel-based monitoring. This flexibility offers marketing professionals much more possession over the data they send out, and makes it much easier to comply with numerous data regulations. It's likewise a whole lot less at risk to scams, as it's more difficult for illegal actors to adjust the system by changing the postback link.
2. Better control over information.
Server-side tracking permits companies to accumulate and enhance information before sending it to third-party analytics/advertising systems. This improves information completeness and precision, which can help marketing professionals make more educated advertising and marketing decisions.
Typical pixel tracking relies upon JavaScript tracking codes that are placed in web site visitors' internet browsers. These tracking codes are frequently blocked by advertisement blockers, which can lead to information collection interruptions and unreliable results. Server-side monitoring enables companies to bypass these constraints and offer precise, regular data that is much less susceptible to interference.
This sort of monitoring likewise enables businesses to track conversions that occur beyond the website, like phone calls and in-store purchases. This is important because brand-new personal privacy policies such as Apple's Intelligent Tracking Avoidance (ITP) restrict the shelf life of cookie-based tracking pixels to 7 days. This is a crucial reason why S2S is much more trustworthy for organizations seeking to adapt to these modifications.
3. Much less prone to fraud
Server-side tracking makes it possible for organizations to manipulate data hauls prior to it gets to 3rd party endpoints, improving safety and security and personal privacy. This is specifically important as different web browsers and systems significantly transform how they handle cookies. For instance, in iOS 14, Safari will just supply first-party cookie information and will certainly not allow pixel-based tracking. Using server-side tracking, you can bypass these restrictions and remain to track conversions that took place beyond your internet site.
In addition, server-side tracking enables you to capture user data directly on your own web servers. This gets rid of reliance on 3rd parties, which can be vulnerable to breaches and privacy offenses.
A server-side radar is a collection of guidelines that informs your internet site's web server what occasions to videotape. This information is after that sent out to analytics devices like Google Analytics and Facebook Organization. It's additionally made use of to cause event-based advertisements, such as retargeting. On the other hand, pixel monitoring is a different approach that makes use of a tiny item of code on your web page to gather information from individuals.
4. Simpler to execute
Server-side tracking is a data collection process that happens on the website's very own web server, bypassing internet internet browser restrictions. This implies that data collected by the website/app is first sent to the web server where it's refined and afterwards sent to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this approach is that it reduces the extent of information administration and provides organizations more control over transmission, making it generally extra reputable. Because of this, it's much less susceptible to data obstacles brought on by points like a broken connection or an energetic advertisement blocker being set up.
With OWOX BI's Server-Side Tracking, your organization can accumulate real-time conversion information in the same way that you would certainly with pixels or a cookie, yet this is then passed directly to your marketing and advertising devices on the server. This allows you to have omnichannel retail marketing tools even more precise data and helps make certain conformity with privacy regulations such as GDPR. In addition, it likewise avoids the monitoring restrictions imposed by browsers and advertisement blockers.